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2023年移动广告流量白皮书

Release time：2024-02-28 18:36:43
过去的2023年，国民经济呈现企稳回升的积极态势，消费作为驱动经济增长的重要引擎，逐步释放巨大潜力。在以“消费提振年”为主轴的宏观背景下，移动广告流量市场亦展现出新的生机与活力。


据AppGrowing观察，2023年全网共有6亿+广告在投，相比2022年增长了34%左右，聚焦到各行各业，游戏、文化娱乐、综合电商、社交婚恋等行业广告业务强劲增长，随着AI技术的不断成熟，不同行业也将迎来新的增长机遇。

为帮助广告主观察2023年移动广告市场动向，制定2024年更优投放策略，本次《2023年移动广告流量白皮书》将从App买量追踪、流量平台趋势、用户偏好、行为偏好分析等多方面洞察买量市场。同时感谢数据合作方月狐数据&七麦数据对本次报告数据的支持。



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