iMarketing (Marketing Insight Data)

Create comprehensive consumer portrait to achieve precision marketing

Identical Data Samples

Incomplete customer data from questionnaires only

Insufficient Data Dimensions

Unable to gain comprehensive insight into customers with incompelete data

Indefinite Promotion Strategies

Incapable of understanding market for a lack of clear insight into customers

Unclear Product Positioning

Difficulties in product innovation without knowledge of audience and market position

Product Functions

Multi-dimensional Audience Targeting

Easily screen audience with tag-based, APP-based, ID mapping and location-based criteria in line with business scenario requirements

360° View of Customer

Characterize audience and find out consumer preferences with TGI to reveal customer profile, fully empowering precision marketing and precision operation

Diverse Label System

Tags cover basic attributes, social attributes, online behavior and offline visits, supporting accurate profiling for comprehensive insight into customer characteristics

Flexible Service Models

Flexibly define service model based on customer characteristics. For instance, for customers in the insurance/financial industry, adopt an encryption mechanism for parameter exchange to protect data privacy

Product Advantages

No more big data pie chart! Use iMarketing to get your full consumer portrait

Real-time Computing

Automated data analysis platform can guarantee daily data updates and highly responsive interface

Rich Data

Six years of data covering more than 90% of users can provide comprehensive data analysis

Precise Algorithm

Cutting-edge and practical algorithm models from domestic and overseas are introduced to ensure the accuracy of analysis

Customer Stories

Case 1

We have over three years' in-depth cooperation with a smart hardware vendor. Through the creation of tags, we have developed population insights into competing products and implemented a refined advertising placement system based on tags and portraits, providing strong support for a series of strategies such as product launch and promotion.

Case 2

iMarketing's media analysis and application preference analysis have helped a Fortune 500 food and beverage company understand customer demand scenarios and achieve more refined and accurate customer insights and media value.