iBrand (Offline Brand Data)
Improve brand competitiveness with insight into brand performance
Comprehensive brand data, reliable market insight
Deep insight into competitive landscape of brands
Support multi-dimensional data such as store traffic, e-commerce sales, delivery sales, etc., helping brand owners fully understand rivals and their advantages and promptly work out effective strategies to improve brand competitiveness
Support multi-dimensional data such as store traffic, e-commerce sales, delivery sales, etc., helping brand owners fully understand rivals and their advantages and promptly work out effective strategies to improve brand competitiveness
Capture market trend for early strategic moves
Show development trend of consumer industry to monitor the scale and trend of various industries and market segments such as restaurant, clothing, retail stores and new energy vehicles, plan brand business form and determine strategic moves
Show development trend of consumer industry to monitor the scale and trend of various industries and market segments such as restaurant, clothing, retail stores and new energy vehicles, plan brand business form and determine strategic moves
Precise profile of customers for more efficient brand promotion
Provide insight into user characteristics and attributes in dimensions such as basic characteristics, user geography and car ownership status, for a full understanding of user habits that helps develop precision marketing strategies
Provide insight into user characteristics and attributes in dimensions such as basic characteristics, user geography and car ownership status, for a full understanding of user habits that helps develop precision marketing strategies
Early understanding of performance to avoid competitive threats
Brand data updated at T+2 with a unique ecosystem of online and offline data helps customers predict their own and rivals' performance, identify competitive threats, and work out timely and effective response strategies
Brand data updated at T+2 with a unique ecosystem of online and offline data helps customers predict their own and rivals' performance, identify competitive threats, and work out timely and effective response strategies
Multi-dimensional Data System
Help brand companies determine market size, understand traffic distribution of rivals, and make timely and effective strategic moves
Offline Store
Focus on brand store data, providing timely access to brand dynamics and insight into brand development trends
Data cover 15 industries and over 300 brands nationwide with the number increasing
Data sources are based on LBS and WiFi to guarantee stability and reliability
Historical data tracking and queries are supported for a comprehensive comparison of brand development trends
Customer Portrait
Precise profile of customer characteristics for targeted brand promotion strategies
Customer portraits are generated with MoonFox Label System to offer a precise, 360° view of customer characteristics
Data focus on ‘who they are’, ‘what they are interested in’ and ‘what they do’, for a full understanding of audience characteristics
Customer portraits can be customized on demand to facilitate brand precision operation
Delivery Monitoring
Present data from food delivery channels and monitor digitalization of restaurants
Focus on food delivery sub-industries, covering over 100 brands with the number increasing
Data come from mainstream delivery platforms, providing deep insight into the performance of delivery channels
Provide historical data tracking and queries and brand customization on demand
E-commerce Sales
Provide e-commerce sales data insight, empowering operational decision-making
Focus on e-commerce industry, covering over 50 brands with the number increasing
Data come from mainstream e-commerce platforms such as Tmall, JD for a full understanding of sales performance
Diversified data indicators such as sales volume, amount, and best sellers to effectively support operational decision-making