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数据报告 | 2020品质生活消费洞察报告

Release time：2020-05-21 00:00:00

在消费升级的驱动下，消费者开始注重生活品质的提升，精品电商行业由此兴起。据此，极光(Aurora Mobile, NASDAQ:JG)联合小米有品推出《2020品质生活消费洞察报告》，解析新消费群体价值追求，洞察年轻消费群体需求偏好，并对中国未来社会的新消费趋势做出展望。


极光观点：

  • 注重自我价值的悦己主义盛行，未来用户所追求的不再是消费品的物质价值，而是高品质产品带来的精神愉悦

  • 用户对消费品的需求从 “可用”转为“好用”，对产品的要求会在“品质、个性化、颜值、性价比”四个方面体现

  • 精品电商未来对供应链的管理以及对品类的选择将成为发展的关键





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