月狐数据
Top Charts
Aggregate mobile data, uncover
industry trends, and gain market insights ahead of the curve.
Application
Curated apps, unearthing growth opportunities.
· Cool APPs· Resently Bests· Financing
Smartphone
Quick view of mainstream brand models' market performance.
· Brand Analysis· Top Model
Market
Macro data overview, capturing the full market landscape.
MoonFox Discover
Cutting-edge industry news, authoritative analyst insights.
Global Rankings
Global app ecosystem overview,
capturing worldwide app trends.
App Ranking
Real-time updates on global app store data.
Downloads/Revenue
Uncover strategic insights through store download and revenue data.
Global expansion overview
Explore China's app global expansion, seize new blue ocean markets.
APP Analysis
Comprehensive display of Chinese apps' global market performance.
Product
Standard products + flexible data
services = comprehensive solutions.
Products
iAPP· iAPP Flagship· iAPP Mini Program· iAPP Vendor· iAPP Global
iBrand
Offline traffic insights for brands like catering, consumption, and national trends.
iMarketing
Flexible audience construction, comprehensive audience insights.
Solutions
Alternative Data
Multidimensional operational data for A/Hong Kong/US-listed companies.
Audience Analysis
Omni-channel tags, 360º complete consumer profiling.
Data Insights
Custom digital solutions tailored to specific needs.
Foot Traffic
Massive geographic data to assist in refined traffic analysis.
Research
Using Data to Shape the Future of
Industrial Internet.
Trending· AI Industry Global Landscape Report 2025· MoonFox Data Ctrip achieved multiple-fold revenue growth in Q3, surviving through the harsh winter amidst industry recovery· MoonFox Data's Insights on NetEase Q3 Financial Report Game-driven Multi-segment Growth· MoonFox Data Tencent focuses on the WeChat ecosystem and leverages mini-programs to create the second growth curve· MoonFox Data Tencent Music's breakthrough growth path during business transformation
简体中文
About
Contact Us
月狐数据
back

2023年移动广告流量白皮书

Release time：2024-02-28 18:36:43
过去的2023年，国民经济呈现企稳回升的积极态势，消费作为驱动经济增长的重要引擎，逐步释放巨大潜力。在以“消费提振年”为主轴的宏观背景下，移动广告流量市场亦展现出新的生机与活力。


据AppGrowing观察，2023年全网共有6亿+广告在投，相比2022年增长了34%左右，聚焦到各行各业，游戏、文化娱乐、综合电商、社交婚恋等行业广告业务强劲增长，随着AI技术的不断成熟，不同行业也将迎来新的增长机遇。

为帮助广告主观察2023年移动广告市场动向，制定2024年更优投放策略，本次《2023年移动广告流量白皮书》将从App买量追踪、流量平台趋势、用户偏好、行为偏好分析等多方面洞察买量市场。同时感谢数据合作方月狐数据&七麦数据对本次报告数据的支持。



prev:

2023年Q4移动互联网行业数据研究报告

next:

春节消费不止“热辣滚烫”，更见“花漾”繁华 ——2024春节假期热门消费洞察报告
Related Content
Read more >

如何做人群画像分析

2025-05-08 17:56:56

用户画像如何分析?

2025-05-08 17:53:25